How’s this for aggressive drug advertising: Though it is labeled as combating all liver diseases, Pariquyna is portrayed as vanquishing a serpent-squid representing many other diseases, and the surrounding endorsements list hepatitis, dysentery, dyspepsia, neurasthenia, and syphilis as targets for its effects. Even bacteriologist Oswaldo Cruz was appropriated.
(O Malho, Rio de Janeiro, 1905)
Sic Transit Pestilentia 